Economic impact of removing radio caps for sound recordings
14.06.2024 - 07:02
Mandala's latest report with PPCA explores the economic impact of removing radio caps for sound recordings on Australian artist incomes, the potential investment in Australian artists and music from increased revenue, and the likely impact on radio profit margins from higher royalty rates. We have found that removing the caps could lead to an additional $4.8 million paid to Australian artists in royalties in 2024-25 and artists played on radio could see up to $19,100 in additional income per year, or a 78% increase in income. If caps are removed, increased reinvestment from record labels could see double the number of new local artists played on radio for the first time.
Radio caps have artificially constrained artist income since 1968
Radio caps were introduced as part of the Copyright Act 1968 (Cth) which limits the amount that radio broadcasters pay in royalties for sound recording copyright. This cap was set (in 1968) at 1% of broadcast revenue for commercial radio broadcasters, and $0.005 per head of the population for the ABC.
Since then, there have been six reviews recommending the removal of them.
The actual royalty rate paid by commercial radio stations Australia is 0.4% of broadcast revenue. This is significantly lower than other comparable benchmarks. No cap exists on musical works copyright, which has an average royalty rate of around 3.6%. Other international rates for sound recordings are also much higher. Countries such as Canada, UK and Germany have rates between 3% and 7.5%.
To estimate the impact of removing radio caps, we have considered a scenario where radio broadcasters pay sound recording royalties at the same rate as musical works. This is an example only, noting rates would be determined by negotiation and the Copyright Tribunal per existing processes.
Removing the radio caps could increase music income of the most played artists by 78%
Artists are at breaking point and typically work several jobs to support themselves. 83% of artists hold multiple jobs, with 65% of artists relying on a non-music job as their main source of income. Festivals, which have been a key source of income for artists, are also being cancelled at a higher rate.
Data shows Australian artists played on the radio received $0.6m in sound recording copyright royalties in FY23.
Removing radio caps could lead to an additional $4.8m being paid to Australian artists in royalties in FY25. For Australia’s most played artists, this could be up to $19,100 in additional income per year, or a 78% increase in income from music.
Removing radio caps could double the number of new Australian artists played on the radio for the first time
Record labels play an important role in partnering with artists, investing and supporting creative development and driving their commercial success. In particular, record label investment in artists and repertoire (A&R) helps to identify and develop promising talent, and grow the music industry.
Removing radio caps would increase record label revenue and
their ability to invest in the Australian music industry. For Australian repertoire alone, record labels would receive an additional $4.2m if radio caps were removed.
Data also shows a strong, positive relationship between record label revenue and the number of artists per country. The corresponding increase in record label revenue, and investment, from removing radio caps would almost double the number of additional new Australian artists being played on the radio (and receiving royalties) each year.
Radio companies are well resourced and capable of paying higher rates
The radio industry allege that removing radio caps would make radio broadcast, particularly for local stations, commercial unviable. However, analysis indicates that radio stations are more profitable than the Australian industry average and the industry is dominated by a small number of large players.
The Australian radio industry has some of the highest revenue per capita globally. The four largest commercial radio stations account for close to $1 billion in revenue and all maintain healthy profit margins ranging between 12% and 21%. Together with the ABC, these players account for 85% of all industry revenue for the radio broadcast industry.
These companies are also capable of paying higher rates. If the four largest commercial radio companies paid sound recording royalties at the same rate as musical works, they would have an average profit margin of 15%, which is still higher than other Australian industries on average. For the broader radio industry, paying higher rates would marginally reduce profit margins from 13% to 11%.
The ABC currently pay $130,000 per year for sound recording royalties, out of a total budget of almost $1.3bn. Paying sound recording royalties at the same rate as musical works would account for less than 0.3% of ABC’s total annual budget.
Removing the radio caps is an effective, low-cost way to deliver on the Government’s objective to support the arts industry and promote Australian talent.
Read the full report here.
Read our latest posts
The Australian Health and Medical Research Workforce Audit
The Australian Health and Medical Research Workforce Audit provides a detailed snapshot of Australia’s health and medical research workforce, highlighting its characteristics, career pathways, and challenges. Drawing on desktop research, surveys, and profile analysis, the report reveals that approximately 39,690 researchers work in the field, with 65% in traditional university and institute roles and 33% in private and clinical settings. Although women make up 52% of the workforce, only 25% hold senior positions, indicating a gender gap in leadership. Over 40% of researchers are from overseas, adding diversity and global connections, while Victoria employs the most researchers, with a notable underrepresentation in regional and remote areas. Despite a shared passion for research and societal impact, many researchers face challenges with funding and job security, and in the past five years, over 60% have moved into non-research roles where they continue to contribute as leaders and managers in related fields. This audit provides valuable insights into the strengths and development opportunities within Australia’s health and medical research workforce.
12 Nov, 2024
Beyond the visa cap: Why restricting international students won't solve Australia's housing crisis
Our latest report in partnership with Student Accommodation Council examines the impact that the Government’s proposed international student visa caps will have on Australia’s metropolitan rental markets. The report demonstrates that while visa caps would significantly harm Australia's economy, they would do little to address housing affordability. International students comprise only 6% of Australia's rental market, with 39% living outside the general rental market entirely. The proposed caps would reduce metropolitan rents by just $5 per week while costing the Australian economy $4.1 billion in GDP and 22,000 jobs. Universities would face $600 million in annual revenue losses. As Australia's fourth-largest export, international education contributes $63 billion to the economy and supports 335,000 jobs. Rather than capping student numbers, the report recommends addressing housing affordability through targeted policies, including reducing tax barriers to foreign investment in student housing and developing purpose-built student accommodation (PBSA) specific legislation. These measures would help maintain Australia's competitive edge while addressing housing pressures through increased PBSA supply.
11 Nov, 2024
Australia’s opportunity in the new AI economy
Our latest research collaboration with Microsoft has just been released, highlighting Australia's most promising opportunities in the new global AI economy. This study identifies key areas where Australia can leverage its strengths in AI applications, AI data centres, and data to drive significant economic growth, create new jobs, and enhance our digital resilience.
7 Nov, 2024
How online retail boosts Australian small and medium businesses
Small and medium businesses (SMBs) power Australia's economy, but they haven't reached their full potential. These businesses - defined as having fewer than 200 employees - employ 66 per cent of our workforce and generate 56 per cent of GDP. However, the productivity rate of SMBs, defined as revenue per worker, is 33 per cent lower than large businesses. Mandala research shows that SMBs that adopt online retail channels earn 2.2 times more revenue and are 45 per cent more productive than their offline peers. Nonetheless, only 12 per cent of all SMBs currently use online retail channels. Because SMBs represent such a large share of the economy, even a small increase in productivity would have big impacts. For example, if SMBs were to increase their adoption rate of online retail channels from 12 per cent to 15 per cent, Australia’s GDP would increase by $1.6B, equivalent to $154 per household each year.
31 Oct, 2024