Crown's National Economic Contribution

Crown contributes $4.8b in gross value added to the Australian economy

In FY23, Crown contributed $4.8 billion in Gross Value Added (GVA). This was made up of $2.0 billion in direct activity, $2.2 billion in indirect activity, and $600 million through its visitors.

Crown’s $2.0 billion direct contribution represents the additional value added to the economy through its resort operations. This includes hotel accommodations, restaurants and bars, various events at Crown’s venues, and gaming operations. The direct contribution represents the value to the economy created by labour and capital inputs, employed directly by the resorts (i.e., EBITDA plus wages).

Crown also supports an additional $2.2 billion through indirect economic impact. This is reflected through Crown’s expenditure across other Australian businesses. The indirect impact is estimated using input-output multipliers for each resort operation: Restaurants and bars, hotels and events, and gaming operations.

Furthermore, Crown supported an extra $600 million in GVA to other Australian businesses through guests’ spending. Annually, 1.4 million tourists visit Crown’s venues, and their expenditure contributes to turnover in other Australian businesses. This contribution is assessed by applying the average tourist spending profile in Australia to the GVA to turnover ratio.

Crown is the largest hospitality employer in Australia, and is one of the largest hospitality training providers in Australia

Crown provides 24,000 onsite job opportunities within its venues and supports 5,400 additional offsite jobs nationally.

Onsite jobs include the 14,700 people directly employed by Crown and 8,300 additional people sub-contracted to work at Crown’s venues. An extra 1,000 people work at Crown’s 60 tenancies, such as retail stores and entertainment venues across the properties.

As well as the jobs at Crown venues, Crown supports another 5,400 jobs around the nation. These are roles that are created as a result of Crown’s spending in the economy, at businesses spanning from food and beverage suppliers, to maintenance and technology providers.

Almost half the jobs supported by Crown (47%) are in Victoria, with 12,600 onsite. New South Wales has the greatest number of offsite jobs (1,500), as it is home to many of Crown’s suppliers.

Crown employees enjoy diverse, long-term roles and opportunities. Crown offers careers in hospitality (37%), gaming (26%), accommodation (14%), and corporate functions, and an average tenure of seven years.

Crown provides a crucial contribution to the hospitality industry through ongoing training and employment

Crown’s contribution to the hospitality industry through training employees and students is particularly important given the significant hospitality workforce shortage.

In 2023, Australia had a shortage of hospitality workers, with on average around 45,000 job vacancies – or 4.9% of all accommodation and food services jobs – throughout 2023. As a result, hospitality has the second highest vacancy rate of any industry. Due to the shortage of workers, more hospitality employers are finding it difficult to recruit people given the lack of applicants.

Formal hospitality qualifications are one key element of addressing the hospitality workforce shortage. Crown’s training of hospitality graduates means more people will have the necessary skills to work in the hospitality industry.

Another key element of supporting the hospitality workforce is through employee training. Crown provides significant development opportunities for employees to upskill, expand their areas of expertise, and deepen their knowledge relevant to the hospitality industry.

Crown is Australia’s leading tourism provider, attracting millions of visitors every year

Crown is a key sponsor and host of Australian events, attracting visitors and supporting entertainment and hospitality offerings in Sydney, Melbourne, and Perth.

Crown supports major events, including as Australian Presenting Partner of the Taylor Swift Eras Tour, Major Partner of the 2023 Australian Open Golf, Hotel Supplier of the 2022 Australian Open for Tennis, Supporting Partner of VIVID in 2022 and 2023, Hospitality Services Partner of the 2023 Spring Racing Carnival, and host of a Mardi Gras installation on Wulugul Walk at Barangaroo. Between them, these flagship events have had millions of visitors, driving tourism within Australia.

Crown also hosts events within Crown Melbourne and Crown Perth. The theatre at Crown Perth saw millions of visitors during FY23 and is a key part of Perth’s entertainment offering. In addition, the Palladium at Crown Melbourne is the venue of choice for many of Australia’s most prestigious events, including the AFL Brownlow Medal.

Crown was the Presenting Partner of the Taylor Swift Eras Tour, one of the largest events in Australia’s history

Crown Resorts was the Australian Presenting Partner of the Taylor Swift | The Eras Tour, playing a key role in bringing one of the most globally significant entertainment events events to the country with almost 500,000 people attending concerts in Melbourne and Sydney.

$170 million was spent by domestic and international tourists attending the Eras Tour across attractions in Sydney and Melbourne. Airlines, public transport, retail and hospitality venues across the cities also saw significantly increased business – thanks to ”Swifties” in each city.

Crown operates the safest gaming venues in Australia, with world-leading responsible gaming practices

Crown is leading a global and national shift in gaming practices.

Crown’s approach includes initiatives such as:

• World-leading carded play: Carded play for EGMs, supporting safer gaming and reducing the risk of financial crime. Since its introduction at Crown Melbourne, Crown has had over 240,000 sign-ups. Over 4 million gaming sessions have ended within their set limits and nearly 99% of total sessions, with Crown providing the guardrails for guests to better manage their gaming behaviour and spending.

• Advanced transaction monitoring: Using automated transaction monitoring systems, Crown proactively identifies and investigates suspicious activity, preventing illicit transactions and protecting the integrity of its operations.

• Responsible Gaming practices: Crown prioritises responsible gaming, implementing a range of measures to educate and support patrons. These include the world-leading PlaySafe program, an online self-exclusion portal which is world-first for land-based casinos, and staff intervention training.

• Continuous improvement and collaboration: Crown evaluates and enhances its Responsible Gaming and Anti-Money Laundering programs, actively engaging with governments and regulators to align with industry standards and best practices and all our team members receive continuous training both in responsible gaming and Anti-Money Laundering.

Crown supports the community through its significant tax contributions, and through its philanthropic activity

Crown is one of the highest tax payers in the hospitality industry, with over $500 million in taxes paid in FY23

Crown pays both State and Federal taxes, including gaming taxes, payroll, property taxes, GST, as well as community levies.

Crown makes significant contributions to State budgets, which can be used to fund critical essential services. Crown’s FY23 tax contributions alone represents the value of salaries of 6,700 teachers, 6,900 paramedics, or 7,500 nurses.

Crown paid $19 million in community benefit levies as part of its tax contributions in FY23, which help to support local and regional communities.

Crown gives back to the community through enduring partnerships, donations and in-kind support

Crown proudly supports community organisations that provide essential services and aid to Australians in need

The partnership between Crown and The Salvation Army’s Project 614 has spanned almost 20 years, supporting homeless and vulnerable community members in Melbourne. Project 614’s café serves free meals to hundreds of people every week, providing a safe, supportive, inclusive and welcoming community.

Crown provides financial support, skilled volunteers, food and supplies for Project 614. Along with its other support, Crown has provided critical ongoing funding of $150,000 per annum which has enabled Project 614 to employ an outreach worker for services throughout Melbourne.

State analyses

Download the full report and methodology here.